According to an estimation report from Facebook itself, between 5.5% and 11.2% of all Facebook accounts are found to be fake. The estimation was published in Facebook’s 10-K filing which was published this weekend and the estimation is from the year 2013. Facebook says this percentages mean it has at least 67.65 million fake accounts which were used last month and the number could go as high as 137.6 million users. Here is how Facebook categorizes the fake account numbers.
- 4.3 percent to 7.9 percent of accounts were duplicates (meaning someone has created more than one account for an individual), or anywhere between 52.89 million and 97.17 million.
- 0.8 percent to 2.1 percent were misclassified (meaning someone has created an account for something not someone), or anywhere between 9.84 million and 25.83 million.
- 0.4 percent to 1.2 percent were undesirable (meaning accounts created to violate Facebook’s rules), or anywhere between 4.92 million and 14.76 million.
[quote_box_center]The numbers for our key metrics, which include our DAUs, mobile DAUs, MAUs, mobile MAUs, and average revenue per user (ARPU), as well as certain other metrics such as mobile-only DAUs and mobile-only MAUs, are calculated using internal company data based on the activity of user accounts. While these numbers are based on what we believe to be reasonable estimates of our user base for the applicable period of measurement, there are inherent challenges in measuring usage of our products across large online and mobile populations around the world.[/quote_box_center]
If you would like to read more about the numbers and estimations check out the link given in the source section.
Last Updated on