Someone needs to remind Samsung that it is has been proved several times in the past (and sometimes even the hard way): A successful sale depends on a series of factors. One or two are not enough, especially when there is a bunch of other factors that weigh to the other side.
The Galaxy S6 and S6 Edge sales have been pulled down by several factors. First, reports indicate that Samsung underestimated demand for the Edge and was slow to put resources behind ramping up Edge production. As a result, customers who wanted to upgrade to the more expensive SKU either bought other devices or settled for the cheaper Edge that doesn’t earn as much net profit for the Korean manufacturer. This is reflected in the operating profit figures for Samsung’s mobile division. Just like what happened last year, with the Samsung Galaxy S5.
“Despite the launch of Galaxy S6, improvement to earnings was quite marginal due to low smartphone shipments and an increase in marketing expenses for new product launches,” Samsung said in a company statement. The company later added that it will be ‘adjusting’ the price of its flagship smartphones to help shore up sales.
“The Mobile Business plans to firmly maintain its sale of premium smartphones by flexibly adjusting the price of the Galaxy S6 and Galaxy S6 Edge, and launching a new model with a larger screen,” the statement added, in a not so subtle hint that price cuts for both phones are incoming. The “new model with a larger screen” being talked about could be the Galaxy Note 5 or the Galaxy S6 Edge Plus that are expected to launch next month.
Samsung added that the “supply issues concerning the Galaxy S6 Edge have been addressed.”
So no wonder, that Samsung cuts the price of both versions. The Koreans are now showing for the rest of the year, that they are counting on the two best Galaxy smartphones that have already been informally confirmed. We are now just waiting for the official announcement, on August 13th.
The Galaxy Note 5, which is borrowing some design elements from the Galaxy S6, continues to carry its famous SPen, and it has a 5.6 inches screen (same resolution with the Galaxy S6) but it carries a powerful Octa-Core processor and 4GB of RAM. The other model will be the Galaxy S6 Edge+, which in case you’re getting ahead, is not just an S6 Edge with a bigger screen and the same technical features. On the contrary it’s truly an improved version concerning the processor the screen technologies, and the RAM.
Of course, no one can know at this point how much of the damage those two new editions will be able to cover up. And as always, that remains to be seen in the future, as only time will show whether Samsung’s efforts will pay off or not. Until then, stay tuned to read all the latest news on this and many more hot topics!