With more than one billion activations on mobile and media devices to its name, Google’s Android is set to expand into another industry: automobiles. Following rumours that Google was working with Audi to embed Android in their cars, the company confirmed today that it has indeed teamed up with Audi and four other automotive and technology companies (with more to come) to form the Open Automotive Alliance.
Alongside Audi, Google is buddying up with General Motors, Hyundai, Honda and NVIDIA. All of these companies will work together to bring Android to cars starting this year. The coalition of companies aim to create a common platform which will drive innovation and in turn make cars “safe and more intuitive for everyone”. Apple and Nokia are already working hard to push their own software to car makers, with Apple already counting Hyundai, GM and Honda as Siri Eyes Free partners.
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