Google has begun to connect homes in the US city of Kansas to super-fast broadband, offering speeds of up to 1Gbps (gigabit per second) to residents. People living in the âfibrehoodâ area of Hanover Heights are among the first to use the service. They are reporting speeds of around 700Mbps (megabits per second).
The product Google are offering these residents offer a challenge to already established cable companies that generally will charge more money for a slower connection. Google is saying that it hopes its package will persuade people to spend longer on the Internet and try out new services which they may have not used before.
One of the problems though is that they need to convince people that they would benefit from such fast speeds should they have access to it. In a blog post, Google Fiverâs director of service delivery Alana Karen promised a âgreat serviceâ for the Kansas residents who have the new super-fast broadband.
Google is able to make its way into the broadband installation market after buying up the so-called âdark fiberâ from telecom firms around the US in order to link up all its data centers which are dotted around the US. The service however will be delivered mainly from overhead cables.
Google has also been invested in cheap fiber that has been laid by companies that have gone bankrupt before completing the rollouts of the fiber.
Analysts seem to agree that the service is competitively priced. The gigabit service is being offered at $70 (Â£44) per month with no installation charge. This package also comes with 1TB (terabyte) of storage on Google Drive.
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