HTC hires the marketing exec who led Samsung to world domination

HTC Smartwatch with camera

It’s no real secret that HTC has some problems with their company image. Despite consistently popping out great phones, they’ve failed to reach the heights of companies like Samsung. However, this image problem could all be set to change after HTC hired Samsung’s former Chief Marketing Officer, Paul Golden.

Among his achievements, Golden speaks about his work on the Galaxy brand and says how his work gave the brand “a 4X increase in market share (from 4.5% to 21.0%) in the strategically critical smartphone segment.”

 

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