HTC says they need to “communicate better”, but they are on the right path


In an interview with Bloomberg, Chairwoman of HTC Cher Wang was optimistic with regards to the future of HTC. She didn’t let anything slip regarding future products but she did say that HTC is happy with how they are going but admits failure when it comes to communicating with consumers.

When discussing HTC, Wang said “We really have the best technology and the best product”, but went on to admit that the company needed to“communicate better” with consumers. She attributed this miscommunication with customers as the reasons for HTC’s recent quarterly loss, the company’s first ever loss.

“Our communication does have a problem but we are improving on that. It’s a gap between our new products coming out and we are improving our innovation and our marketing”

Part of their new strategy involves the Iron Man, Robert Downey Jr, who Wang praised as a good representation of what HTC believes they are. “People like him because people see him as a change maker. I believe HTC is here to change.”

Source – Android Community


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