Indian consumers love their phablets


The latest set of numbers pertaining to the India smartphone market have been released, and they show a steep growth in the phablet category, among others.According to IDC, a market research firm, the number of smartphones shipped in India has grown by over 200% in the last year alone. With 9.3 million smartphones shipped in Q2 of 2013 compared to just 3.5 million in Q2 of 2012.

The numbers revealed a significant growth in the phablet (phones with large screens) category. IDC said that the number of smartphones in the ‘phablet’ category grew a huge 17 times over in the market over the past year. phablets made up 30% of all smartphones shipped in Q2 of 2013.

Compared to Q1 of 2013, the number of smartphones shipped in India showed a 50% growth in the second quarter of this year, IDC said.

“As the largest feature phone market in Asia Pacific region and second largest for smartphones, India recorded a 21% growth YoY and a modest 4% growth quarter over quarter for total mobile phones,” said an IDC spokesperson.

Samsung leads the way in India when it comes to the biggest smartphone vendors, having a market share of 26%. Micromax is second with 22% and Karbonn comes in third with 13%. Nokia and Sony each have a 5% share in the market whilst other companies account for the remaining 29% of the market.

“Samsung maintained its leadership spot in 2Q13, with the newly launched Samsung Galaxy Star bringing in huge volumes at the low end. The cash-back and zero percent interest EMI schemes have worked in favor of Samsung over the last quarter, specifically for products such as the Galaxy Note II,” noted IDC. “Micromax stayed steady at number two spot and crossed the 2 million units mark in shipments. This vendor is banking on the wave of phablet-driven smartphone adoption.”

Source – Times of India

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