Microsoft has begun working towards the goal of getting more apps made for the Windows Phone OS by reportedly offering app developers payments of up to $100,000.
According to a report byÂ Bloomberg Businessweek, Microsoft are offering $100,000 or more to companies to get them to build apps for the Windows Phone.
The payment aims to entice developers and get them to create apps for the Windows Phone as Microsoft look to play catch up to all the other app stores out there, like the ones from Android, Apple and BlackBerry.
Windows Phone chief marketing officer, Thom Gruhler, told Bloomberg that Microsoft currently has around 145,000 apps and games in the Windows Store, although offical versions of Pinterest and Instagram are still missing from the store.
Despite lacking in application numbers, Microsoft has overtaken BlackBerry in mobile shipments in Q1 this year. They have shipped 7 million devices compared to BlackBerry’s 6.3 million devices. However, Microsoft have a long way to go if they’re looking to catch up to Androids very impressive 162.1 million shipped devices.
More good news from Microsoft came in the form of a forecast from Canalys, as they predicted that global Windows Phone shipments will draw even with the likes of the iPhone in 2017.
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