Motorola changed the definition of mid-range smartphones by launching Moto G. This time by announcing Moto E, Motorola is hoping to be the game changer again for the low end smartphone segment. The device is now official and the listing is live on the official Motorola website.
The device comes with a 4.3-inch display with a resolution of 540 x 960 pixels (qHD & 256 ppi), Android 4.4 KitKat, a Snapdragon 200 system chip with 1.2GHz dual-core Cortex A7-based processor and an Adreno 302 GPU running at the respectable 400MHz. The device has 1GB of RAM, and 4GB of internal storage which has the option to expand memory using a microSD slot. The camera on the device is 5 mega pixel with no flash which will be able to record videos with 480 x 854-pixel resolution at 30 frames per second. Motorola will be offering both single SIM and dual SIM models and supports 3G with downlink speeds of up to 21Mbps, single-channel Wi-Fi, Bluetooth, GPS, and FM Radio.
Motorola has announced that they will be providing future software updates which we rarely find in low end devices. The price of the device is really going to shake the low end market segment. In the US the device costs $129. In the UK the device will be coming on May 19th with a price tag of £89. In their biggest and target market India, Moto E will be retailing for just 6,999 INR via Flipkart. If you do the math it cheaper than the cost of the device in the US, again which we often don’t see from the rival smartphones.
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