Neil Young’s iPod competitor will cost you $399

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Whilst the age of the iPod may be over some, music artist Neil Young doesn’t believe that portable media players are yet to die out fully. On March 15th, he’ll offer pre-orders on Kickstarter for the PonoPlayer, a $399 triangular digital music player designers to make your sound, sound better. The company behind the product describes the sound as “studio master-quality digital music at the highest audio fidelity possible,” giving listeners the ability to “experience music the way the artists intended.”

The player itself is designer to be paired with the upcoming PonoMusic.com service, which will offer “the finest quality, highest-resolution digital music from both major labels and prominent indpendent labels,” according to the company. The device will ship with 128GB of storage, enough to store between 1000 and 2000 albums of such music, with expansion if you need it via memory card. The device will also feature an LCD touchscreen in addition to its three physical buttons.

Young first promised the Pono would arrive back in 2014, appearing on Late Night with David Letterman to announce his venture into the world of consumer electronics whilst showing off a prototype which looks remarkably similar to the current design. Red Hot Chili Peppers bassist Flea called the audio quality “a drastic difference” at the time.

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