Nokia left the smartphones market on April 2014. Now, the company officially announced its intentions to make a dynamic come back to that market.
On the said announcement there is a reference to the company’s history in the specific industry where they had the lead for 14 years. And clearly, no one can disagree with that, since the evidence are still circulating free in the markets – we’re talking about some of the best smartphones up to this day, built by Nokia (eg Nokia Lumia 1020, Nokia Lumia 1520, Nokia Lumia Icon).
However, with the company’s decision to sell its devices department to Microsoft, this path closed with the Finnish company putting more weigh to the rest of its activities (network technology, maps, etc).
So now, Nokia wants to clear things up, with all those rumours (due to recent publications) that want the company back to the smartphones market, this time with Google’s operating system, the Android. Nokia’s answer is that the right way to return to the specific market is through the brand’s license.
Considering that the brand “Nokia” remains powerful, the company is on the search for a new partner that can handle the task of creating a new product line of smartphones for Nokia’s account. This future partner will be in charge of the design, the sales, the marketing and the customer’s support.
As it is mentioned on the company’s announcement, if and when this international partner that will be capable of undertaking these tasks, is found, Nokia will work closely with that partner to provide guidance concerning the design and the technological differentiation, like it happened with the Nokia N1 Android tablet.
In any case it is clear that the finding of a suitable partner and the creation of devices with Nokia’s brand, will not be able to start before the fourth quarter of 2016, as the company’s agreement with Microsoft commands. We shall definitely hear again from Nokia soon, since once the company finds its partner, the two of them will certainly work close and hard to provide us with some exciting surprises in order to catch up the competition and win all the lost ground. No worries for us though, we believe that Nokia will stand to defend its reputation on way or another. Until then, stay tuned to read all the latest news on this, and many other hot topics!