After a decade long ban on gaming consoles in China, Sony has received approval from Chinese regulators to launch the PlayStation three in the country.
The approval of the Sony PS3 is leading to suggestions that China may shortly lift the ban on gaming consoles in the home. According to Reuters, the China Quality Certification Centre (CQCC) has given two models of the PlayStation 3 approval in July. All electronic devices need to pass the body’s safety standards before they are allowed to launch on the Chinese market.
Despite the approval from the body though, it does not mean that the PlayStation 3 will be launching in China any time soon. “This does not mean that we have officially decided to enter Chinese market,” a Sony spokesperson told Reuters. “We recognize that China is a promising market so we will continuously study the possibility.”
China’s Ministry of Culture has banned gaming consoles since 2000 stating that they harm the well-being of their young people. The approval of the PS3 however may signal that the rules could be relaxed in the near future to allow other consoles to enter the market.
Despite these restrictions, gaming is still commonplace in China. With the rise of smartphones and tablets, portable gaming is becoming increasingly popular among gamers in the region.
However, manufacturers are able to launch devices that act like a gaming device as long as the device is not actually branded as a games console. For example, Lenovo launched a motion-sensing device, similar to Microsoft’s Kinect in China whilst marketing it as an âexercise and entertainment machine instead of a âgames console.
The launch of the PS3 in China may bring Sony some much-needed positivity amid its gloomy past few years. With falling sales, job cuts and factory closures, things have not been looking good at Sony. However, they recently have seen their finances brighten up a bit.
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