Well, if you are not a fan of adverts that you see on various websites, you may have already tried using ad-blockers. You may already know that AdBlocker Plus is one of the biggest players in this field. It was only recently that I researched about how adblockers work and what is their reason for blocking ads. It was then that I came up with a big “NO” for the answer to the question, should I sue Adblockers at all. I will be explaining why I think like this in this post. So read on.
There are a number of reasons why you shouldn’t use adblockers, there are reasons for me to believe that it’s not only just morally wrong but there is no point in using them. We will cover the morally wrong side of reasoning first.
Adblockers are morally wrong:
You may be wondering why ad-blockers are morally wrong, the answer is that most websites display adverts to help them cover the cost of running the website. People dedicate their time and effort on their website in the hopes that it will be useful to someone out there on the big, wide world of the internet. But to run a website you will need a few things. A hosting account, a domain name, time, research and so on and so forth. Most of these ingredients require money and man power. So it wouldn’t make sense to take the money out of their pocket and invest it on something which other people may find useful.
You may ask why they don’t put up a donation box using which you will be able to donate. Yes, that is a good idea indeed and many websites are already doing that. But the problems raise when people who don’t want to donate comes and visits the website and uses the information from the website. Each visitor to the website is costing the server bandwidth and bandwidth is costly. Also donation is not even a choice for the people who come from developing nations, as many places don’t support the payment systems which are used by the donation service provider.
Now, this is where adverts come in. Most of the big ad providers, like Adsense, have limits on the number of ads a web page can display so that the ads won’t become a problem for the audience by interrupting the flow of information. Also, sometimes the ads will be beneficial for the visitors by providing information on the services and products relating to what the users actually read in the web-page. The website owners get the money from these ad providers for each and every view or clicks the advert gets.
So by using an adblocker, you’re basically denying the website owner money they need for running the website, which in my opinion, is morally wrong. If you don’t want to see the ads, you might as well stop using the website, and thus save the website owner some bandwidth!
Adblockers allow ads from the providers if they pays them
Now if the morally wrong part didn’t make you want to stop using the adblockers, this may do the trick. Did you know adblockers will allow ads from providers which have paid them some money so that their ads won’t be blocked? Don’t believe me? Read the section “acceptable-ads-agreements” from the adblock plus official website for more info about this.
Starting from Adblock Plus version 2.0 the display of acceptable ads will be turned on by default. The reasoning for this is and I quote:
Without this feature there is a risk that increasing Adblock Plus usage will make small websites unsustainable.
So that points to our first concern which is the morally wrong part. I don’t know what to say if you’re still unconvinced about the whole “adblocking is wrong” deal. I know there are certain website which use ads way more than the normal limit and are basically annoying to be viewed. You may use adblockers on that kind of website or notify the admin of the website regarding this issue if you want to make the Internet a better place. Simply blocking all the ads on all the websites on Internet outright is not the best way to make the Internet a good place. In fact you’re basically ruining the Internet.
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