Fierce rivalry for the first place in delighting present users, attracting new ones, and staking out a new territory has seen social media titans churn out new technologies year after year, and as recent as a few days ago, Snapchat joined the fray by unleashing their new savvy sunglasses.
Apart from recently rebranding itself to “Snap Inc.” Snapchat got their feet wet into wearable tech by unveiling this spectacles which they describe as “Sunglasses with an integrated video camera that makes it easy to create Memories”.
What to Expect from Snapchat’s Spectacles
In an interview with the Wall Street Journal, Snap Inc. CEO Evan Splegel did confirm that the specs will first go on sale this fall for $129.99.
To unwrap it further, you will have a choice of three colors to pick from- black, teal and coral. For size, expect no variations as the specs only come in one size.
Using the glasses is as simple as sliding the pair to your face and then tapping a button mounted on the frames to start the recording. A ring of tiny shiny lights will light up to let people know that you are recording. Just like the app itself, the video is limited to 10 seconds for every capture and soon as it’s done, the recorded file will sync to the Snapchat app on your phone via Bluetooth or wireless technology. From there you will be able to share it as a snap.
The spec’s lens is like a human eye’s natural field of view; it can turn through a 115-degree angle. What this means is that you can capture circular videos, unlike what you often experience with an ordinary camera or even a high end smartphone.
What is more, this is done from the wearer’s perspective and on a single charge (which you can do in their case), you can capture a day’s worth of “Snaps”
Will Snapchat Thrive where Google Failed?
Google had earlier on released their eyewear Glass in the United States’ market but in January of 2015, they halted the sales. Depending on how you see it, the ‘sale’ was more of an explorer program where people who took interest in the eyewear glass would buy a pair for $1500. Britain was the next stop of the test program after the United States. Unfortunately, a version intended for general consumers was never released.
Google’s eyewear devices came to attract heavy criticism, much of it stemming from issues of privacy where people took issue with the fact that the glasses could capture both images and video.
Whether or not Snapchat’s new specs will go down the same path is a question of speculation which is further enhanced by the video equation currently rummaging through Social Media Giants. You will remember that Facebook recently added the Facebook Live feature to their platforms while Twitter is busy claiming its place with their periscope feature.
Snapchat claims to have well over 100 million registered users making use of their video, image and text service. Other reports claim that the platform generates almost 10 billion video views a day. A good share of the users consists the younger crowd which is supported by Snap’s report that 41% of all 18-34 year olds in the United States alone access a Snapchat on any given day. With such estimates, one wouldn’t be absolutely pessimistic as to whether their new technology will hack it.
Splegel, during the interview, did point out they intended to take a slow approach to rolling the devices out so as to monitor the response from buyers and figure out a better approach.
What’s your thought about this savvy device from Snapchat? Does it seem like an exciting thing to look forward to? Share with us in the comment section below.