Sony to test out 4K at the 2014 World Cup


xl_4k filming

Sony and FIFA have joined forces to announce that they will be filming thee World Cup matches, but have no plans to broadcast those recordings.

Instead, Sony’s footage will be incorporated into an official film to highlight the future of 4K football coverage on our screens.

Sony are providing support to FIFA by developing the 4K live production system needed, complete with some 4k ready cameras in Brazil come this summer.

FIFA Director of TV, Niclas Ericson said: “FIFA has a proud track record in embracing innovation at our flagship competition, to make sure that football fans around the world receive the very best in match coverage and experience,”

“By leveraging our cutting-edge 4K technology and our premier products and solutions through our partnership with FIFA, we will deliver a unique and totally compelling entertainment experience,” added Soichi Kawachi, VP of FIFA Partnership at Sony.

The filming itself will take place during one match from the last 16 stage of the tournament, one match from the quarter-finals and the final itself.

As for the 4K future on our screens here in the UK, BBC spokesperson David Turnbul commented: “It’s too early to confirm any plans or trials the BBC may be involved in but we are actively exploring ultra-high definition technology for the future.”

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